Back 20 years ago it was perfectly acceptable to advertise or populate the view that women were half way inbetween a human being made of porceline and a really fluffy pair of slippers. For example it was all about scenes of men swooping to the rescue or women looking after men in some way. Of course that was all crap and it went so far you cant really begrudge abit of revenge. Witness the adverts saying "so simple even a man can do it" or the supermarket one where a 'man' has forgotten to put something in the trolley prompting his female companion and the check out women to give each other a knowing look before saying "men, what are they like?"
What a fucking idiot imagine going to the supermarket and not putting something in the trolley. Kill him...castrate him or something...oh know actually he's a man and we gotta take the rough with the smooth.
Men are crap of course and if women had a choice no man would ever be with any women. The problem is that it may be a mans world but when a man enters the world of relationships he will be entering a womens world and doing so purely on her terms. Suddenly all sorts of things men either ignored or actively went against are no somehow central to his life.
For example a single man packing for a holiday. Grab a bag, take a hand full of clothes from each of the three draws and done. Of course this means single men wander round on holiday with a Spar bag full of j-cloths, socks and puppets but it only took 5 mins. Men in a relationship are forced to spend two hours packing which involves one hour of the man pretending to pack by looking at piles of clothes as though he's judging the fucking 'Turner Prize' then the next hour being guided as to what to take in a similar manner the the way Stalin guided the industralisation of Soviet Union.